A custom CRM, built around how you actually sell
Off-the-shelf CRMs make you change the way you work to fit their software. A custom CRM does the opposite — it fits the way your business already runs. I build CRMs for SMEs across Malaysia and Singapore that put your customers, contacts, pipeline, and reporting in one place, with role-based access so the right people see the right things.
What I build into a custom CRM
Customers and contacts in one source of truth. A sales pipeline that matches your real stages. Site visits, quotations, and projects linked to each account. Reporting and dashboards your team will actually open. Role-based access for sales, ops, and management. Everything designed around your workflow — not a template.
When a custom CRM beats Salesforce or HubSpot
Ready-made tools are great until you hit their limits: monthly fees that climb with every user, features you'll never use, and the one thing you really need that they can't do. A custom CRM makes sense when your process is specific, when you're paying for seats you don't use, when you need it to talk to your other systems, or when you simply want to own the software instead of renting it forever. You own the code. No per-seat lock-in.
How it works
We start with a short requirements document so we both know exactly what's being built. I then build it in phases — you see working software early and often, not a big reveal at the end. Most clients have a working version in weeks, not months, with the full rollout following in phases. Built on a modern, reliable stack (Next.js + TypeScript), it's fast, works on phones, and is easy to extend as you grow.
Proof
I've built a sales CRM for a B2B trading and distribution business — replacing scattered spreadsheets with one system covering customers, contacts, site visits, and projects, with role-based access. (Client details kept confidential.)
50% may be government-funded
If you're an eligible SME, programmes like Malaysia's SME Digitalisation Grant and Singapore's PSG can co-fund up to 50% of a project like this. I'll help you scope it so it qualifies.
Pricing
Every custom CRM is scoped and priced to fit what you actually need. Tell me your situation and I'll come back with a fixed plan and a clear quote — no surprises.
Start a project
Tell me how you sell today and I'll come back with a plan and a quote.
Goes straight to WhatsApp — just tap send · Kuala Lumpur, working across Malaysia & SingaporeFrequently asked questions
How much does a custom CRM cost in Malaysia?
It depends on scope — every project is priced to fit what you actually need. You get a fixed quote after a short scoping conversation — no surprises.
How long does it take to build?
Most CRMs ship in phases over a few months, so you're using parts of it well before the whole thing is done.
Custom CRM or off-the-shelf like HubSpot?
Off-the-shelf is fine for standard needs. Go custom when your process is specific, you're tired of per-user fees, you need it integrated with your other systems, or you want to own the software.
Can you move our existing data across?
Yes — migrating your customers, contacts, and history into the new system is part of the work.
Do we own the code?
Yes. It's yours, with no per-seat licensing and no lock-in.